Searching for truth in Paranormal Activity 2

Its the film that everyone is talking about and also the one that campaign groups want banned for fear of viewers reading too much into it but is Paranormal Activity 2 really all its cracked up to be?

As someone who never saw the first film, strictly does not believe in the paranormal and has never actually been remotely frightened by any sort of 'horror' film in the past, I couldn't help being a little skeptical as the Mrs dragged me out to see it. A couple of hours later and it had certainly left an effect on me.

Let's get one thing straight - Paranormal Activity 2 is a scary film but not in the way you might expect. It is extremely cleverly edited so that it lulls you into a false sense of security from the very beginning and then begins to manipulate your paranoia as soon as you become comfortable. Everyone has some sort of paranoia-driven fear. Walking home in the dark alone, you always feel uncomfortable when you hear a noise and there's no-one around. Hearing noises when you are in bed coming from an empty room or seeing something fall off a shelf on its own - even your pet dog barking at absolutely nothing at all. These are the fears that Paranormal Activity 2 play upon but it is not so much the fear than the tension the film creates.

Not since the remake of King Kong has a film managed to gather as much tension as Paranormal Activity and after a bizarre opening twenty minutes when you meet all the characters who are set for a disturbing end, there is not one point throughout the film where you actually feel comfortable.

The film is written so that the majority of the paranormal activity occurs at night and for the first few minutes, you are put on edge as you see inexplicable incidents like a pool cleaner moving on its own and pans falling without being touched. The scenes quickly change to the next morning where the participants of the household are discussing the bizarre events that transpired.

There is a huge onus on the film as to whether or not it is based on any element of truth and certainly until half-way through the broadcast, it is a credible story - even for one who has no time for paranormal fantasies. However, as the ever approaching shadows of the paranormal become larger, the film begins to tail off and lose all credibility.

From random doors closing and children's toys moving on their own, to a grown woman being swept off her feet and seemingly thrown down a flight of stairs, Paranormal Activity 2 quickly turns from a half-believable tale to a hyperbolic nightmare (if you will excuse the pun!) For there is no way that a spirit can drag someone into a cupboard, cut their body open and posses them and even less way that these events can be caught on some sort of CCTV equipment.

However, although such events are a stark contrast to the opening, slightly believable occurrences, the genius of the film is that it maintains its tension and continues to play on your fear of the unknown. Not your fear of being possessed by a spirit but your fear of a loved one being possessed or perhaps more realistically, placed in grave danger and about to draw you into it as well. The film raises a moral argument as to whether or not the family husband will try and help his wife or just flee from the property altogether.

Unfortunately for us, he chooses to help her and there the film unravels to make a mockery of its original credibility. He becomes embroiled in a fight with the spirit with a typical Christian cross and comes off worse for wear as the film switches from being a modest video diary camera documentary to a rip off of The Omen. Its hard to describe the futility of the latter part of the film, especially when compared to the opening hour, without giving away the ending to those that have not yet seen it.

And yet, as you leave the cinema, there is something about Paranormal Activity 2 that still has you on edge. OK, the latter end was extremely unbelievable but throughout the entire film there was always something lurking that refused to allow you to sit comfortably. Perhaps the film is based on a true story and spirals out of control at the end or perhaps the 'based on a true story' tag is just a marketing ploy to attract audiences and give the production some sort of authenticity, thus making it all the more frightening?

Hopefully it is not the latter, for the film was certainly more credible and scary as it developed, before it became a seething mess of traditional, clichéd horror gore. Whether it is true or not is up to the audience member to determine based on their own personal beliefs and experiences but that aside, you cannot fault the film-makers for their genius. Never before have I been on the edge of my seat for an entire movie, start-to-finish and as I returned home and received an anonymous phone call with nothing on the other end, I have to admit to being just a little spooked.

Why I'm rooting for Wagner to take the X-Factor crown

I'm not about to pretend I'm too cool for the X-Factor like a lot of journalists like to dupe you into believing but nor am I an addict. Having watched a few series in the past and being rather unsurprised at what had come out of the show, something about the current series really has me gripped. No, its not the quality of the acts and nor is it the judge's comments, rather the fact that the show has become so old, its now something of a bad joke.

Whilst it is true that not since the 2008 show that featured such contestants as Alexandra Burke, JLS and Diana Vickers, the X-Factor has produced such gripping entertainment, nor that there will ever be as popular and successful a winner as Leona Lewis, I wouldn't have thought that those involved in the show would have succumbed so openly to public opinion that the series really has become old hat.

You don't agree? Then let's look at the blatant bias and ignorance of the X-Factor by first looking at contestant Wagner.

The X Factor: The series really has become 'old hat.'

“He can't sing,” is often the cry of many who return to work on a Monday morning shocked that the alluring Brazilian has managed to escape the public vote for another week. To a point I agree. The songs that he has been given to sing, he cannot perform vocally but anyone who insists that Wagner cannot sing is just downright ignorant. What strikes me as odd is that the X-Factor is a singing competition, as music mogul Simon Cowell repeats on the show almost every five minutes and by vocal ability, Wagner is one of the best! 

Did you see him in the audition stages? He was not talking the words to a camp disco song in embarrassing style but instead, exhaling some of the finest, note-perfect opera that you are ever likely to hear from a non-established performer. Yet opera is apparently not popular with the Saturday night television-viewing public and so instead of singing what he wants to sing, Wagner is given camp disco songs and made to look as talentless and humiliating as Jedward, the jokes from the last X-Factor series. And yet, we know that Wagner – unlike Jedward – does possess a powerful, commanding voice but its an opera voice and according to Mr Cowell, that's not popular enough (despite the fact that he signed opera quarter Il Divo in 2004!)

Elsewhere, arrogant, self-loving Cher is allowed to sing whatever she wants on the show. Apparently, the X-Factor is a singing competition but that doesn't mean Cher isn't allowed to rap week in, week out. With all due respect to rappers – it isn't hard. Its fast-talking and you can easily notice when Cher does attempt to sing that her voice is less than average. So Cher is allowed to rap but Wagner can't sing his powerful opera?

Let's see the judges put Mary Byrne in colourful Lycra and have her singing Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini. OK, it wouldn't be the nicest sight ever but it would definitely make the competition a lot fairer. Yet instead, Mary, who does have an impressive voice, is allowed to sing her old fashioned big-bang songs every week, drawing nothing but praise from the judges for her vocal talents. Yet Wagner isn't allowed to sing opera? Are old fashioned big bang songs more popular than opera songs? I certainly wouldn't have thought so!

And so it is that poor Wagner, a potential opera star in the making, is forced to make a complete fool of himself on national television every week as he looks for a lucrative record deal doing what he loves most.

Wagner: One of few talent show contestants that actually has talent.

Elsewhere, Simon Cowell has turned his groups category into an equally poor joke. Instead of persisting with Pussycat Dolls – like group Hustle to the live finals, he chose the two groups he put together himself and as these are now the only groups left, he is choosing to put all his weight behind boyband One Direction, seemingly ignoring his girl group Bel-Amie, neither of which, by the way are particularly interesting, nor are they as vocally talented as Wagner!

Then you have Katie Waissal (or Katie Weasel) as I like to call her. Not only did she cause outrage after allegedly having a record deal over in the USA* before the show began, but she is probably as bland a singer as you can get. No spark, no stage presence and certainly no talent, Weasel should be thanked for finally making me realise that the show is a complete joke this weekend. For instead of coming out on stage and singing a reputable, interesting pop song she went traipsing round like a monkey, singing King Louie's “I wanna be like you” from something out of The Jungle Book stage presentation. Cringeworthy it was, entertaining it wasn't and yet somehow, the four judges (one of which has a failed music career, the other a career born out of marrying a footballer and the other two reputations as big-money label owners, not singers!) found it one of the best performances of the night. Add to that the judge's pathetic schoolboy spats and grudges and you have a programme that is well past its sell-by date.

And yet, I'm still watching. Why? Because there are some poor people in this show who are genuinely talented. No, not Cher Lloyd, not Katie Weasel but the likes of Matt Cardle, Mary Byrne, Rebecca Ferguson and yes, Wagner who should be given his chance at singing opera in a live show.

I'm no opera fan but I appreciate talent and see it in Wagner in abundance. So, whilst the X-Factor judges insist on making the entire formula of the show a joke, taking sides and favouring specific acts with rules for some and different rules for others, I'm one of the few that are trying to turn the joke back on them and actually create a worthy winner. Full credit to Wagner – he doesn't complain and returns each week with a smile on his face and bags of energy and passion, despite being made a mockery of. Wagner can sing and is more of a talent than these alleged talent judges can see – that is why I am rooting for Wagner to win the X-Factor!

*X Factor contestant Katie Waissel already has a record deal

What is the best thing about Bromsgrove?

So here's the situation - a colleague has to go and pick up a signed editorial confirmation from somewhere in Bromsgrove (Royal Mail has so far failed him). He cannot get time off work to go from Worcester - Bromsgrove in the week so wants to convince his girlfriend that Bromsgrove is well worth her spending a day at so that she can pick up his confirmation on his behalf.

We 'google' attractions in Bromsgrove and are given the following results: 

The Mailbox, Birmingham

The Pallasades, Birmingham

Earlswood Lakes - none of which, of course, are actually in Bromsgrove!

Gough PR - undisputedly the best thing about
Bromsgrove!

So I ask the question to my 274 Twitter followers, the majority of which work or live in the Midlands - surely someone will have knowledge of Bromsgrove? As always, I got answers but it seems that Bromsgrove is not one of the most exciting places the Midlands has to offer. Here's some of my favourite replies:

"The A448" - Peter Hitchman

"There's a chip shop. It does cheesy chips - that won me over!" - Caroline Ashton

"You'll struggle for sightseeing - although the Church is 'nice'" - Richard Harris

"We have a swimming pool?" - Natalie Adcock

"The only reason I ever go to Bromsgrove is to go through it on my way to Birmingham" - Lorien Adey

"We are based in Bromsgrove!" - Gough PR

So there you have it - the best thing about Bromsgrove is between a road, a chip shop, a swimming pool, a church, a train station and the Gough PR office! 

Thank goodness we managed to fix our fax machine!

"I give it six months"

It only seems like a week ago that the Birmingham Press were proudly announcing the launch of their website and the fact that it actually was only last week is evidence of the shocking downfall of the publication – an event that many joked about but never truly saw coming.

Born in April 2010, died in October 2010, six months hardly justifies an impressive business plan for the newspaper that was meant to rival BPM Media. Its 50p introductory price never actually changed from 50p meaning that the initial £1 retail value never saw the light of day. So what is it that belittled the Birmingham Press' claims that it will take readership away from BPM's Birmingham Post? Is it possible to rival a company so widely reputed as the Midland's biggest publishers or are newspapers in fact a dying breed of which only the established, traditional titles can expect to survive?

The Birmingham Press - even when pressed,
failed to deliver

The truth is, the Birmingham Press' independent publisher Chris Bullivant, shot himself in the foot when he announced upon the newspaper's launch in April 2010 that it was going to rival BPM's weekly Post titles. Its a bit like Bristol City gaining a shock promotion from the Championship and insisting that they are to challenge Chelsea and Manchester United for the Premiership title – not going to happen. And what was Chris armed with in his battle against Birmingham's most established and popular paid-for title? A host of redundant Post journalists and a couple of freelancers thrown in for good measure. In effect, The Birmingham Press became the Birmingham Post mark two from its very conception!

Had Mr Bullivant simply undergone his independent business away from the media spotlight and not immediately challenged BPM, who knows how long he could have traded? His Observer series has survived battle from smaller, city-wide BPM publications and even The Birmingham Independent and Midland Independent titles managed more than a year trading, without threatening BPM's business empire.

Of course, a business can develop too quickly. Within only a couple of months of The Birmingham Press being launched, Mr Bullivant decided to introduce a free title that was delivered to households throughout the West Midlands – The Birmingham Free Press. Again, this was only launched to challenge The Birmingham Post Lite – a free newspaper run by The Birmingham Post that was delivered to South Birmingham homes. Then, just six weeks later they launched their website, leaving a total of 1-2 months to really work on the brand identity for The Birmingham Press, undoubtedly not long enough. And let's be honest – their website was horrific to say the least.

The Birmingham Free Press was never
any competition for The Birmingham
Post Lite

As a personal web user I have issues with the navigation and presentation of the Birmingham Mail website but compared to the Birmingham Press the Mail have the most impressively designed website in the world. Let's be honest, The Press site looked as though a five-year old had designed it. Enormous tabs only linking to the contact us page and scruffy text and image boxes with no css input, all squashed against each other with no room to breathe. If I wanted to get up-to-date with Birmingham's latest news stories, I wouldn't be able to do it properly here! In fact, the very fact that this British business had a .com domain and used their .co.uk domain as a holding page told you that their web developer was anything but a senior.

Is it at all possible to release a weekly newspaper that can rival BPM's titles or is the newspaper industry just completely dead? These days, setting up a new printed product is a risky move with the launch of online news and in particular, video news and social media but it can be done. All you need is your own unique target audience and a firm social media presence. The Birmingham Press had none. Their readership target was the same as The Birmingham Post's as they looked to take readers away from a newspaper as opposed to bringing in a new market to Birmingham's weekly media industry. What's more, The Birmingham Press has never been anywhere near present on websites like Twitter, Facebook and Linkedin. Not only is social networking vital in the media industry to get to know your PR and business contacts, but also to develop your brand amongst those in the know. The Birmingham Press had no real brand – it was not allowed the time to develop any kind of reputation or prestige in the media industry.

And so I am reminded of the words of former Birmingham Post and current Business Desk Editor Marc Reeves . Upon the first ever issue of The Birmingham Press going on sale, Marc said five words which have rung true to this very day - “I give it six months.” Or perhaps PR Guru Chris Brown's quote on Twitter is more relevant: “What a waste of money.” Whilst it is always a shame to witness the destruction of any new form of printed media, you could not help but think that this was coming throughout the newspaper's small existence. As Bullivant complains to The Office of Fair Trading about BPM's alleged unfair advertising prices, he can only blame himself for his newspaper's failure after he seemingly did everything wrong.

To read more on this story at Hold The Front Page, click here

Is Steve a right little Jobsworth when it comes to trainee journalists?

Much has been made online about a young trainee journalist, currently in the middle of studying for a journalism degree, contacting Apple's press office and receiving a less than polite response. The student in question, Chelsea Isaac's was set a simple task by her college - to write an article about the implementation of an iPad program at the campus. Naturally her first port of call for comment was Apple's press office, whom she phoned – six times. Becoming increasingly frustrated at the lack of reply, she plucked out an email address from the web that she believed to be none other than Steve Job's and sent him an email asking for comment, stressing that the article was vital to achieve a high grade.

Steve replied putting bluntly that the firm's main aim is not help people achieve high grades but to deliver an efficient service to users of Apple products – fair enough, right? However, Chelsea had tried the press office to no avail and like any dedicated budding journalist, she pressed for an answer. Again, Steve replied stating that he would be unable to help her with her request as she was not contacting him in regards to a complaint about an Apple product.

Steve Jobs - A man who simply did what I would have done.

Chelsea persisted, insisting that she is an Apple user and had a query that could only be answered by the Apple press office, again stating that their co-operation was vital to help her achieve a high grade. Steve replied simply: “Please leave us alone.”

Is Steve wrong to refuse to co-operate with Chelsea or is she not going about the job of a young journalist correctly? Perhaps Apple's press department are to blame for not answering any calls – God only knows there is nothing more annoying than someone having a phone they never answer.

Many would argue that your opinion depends on the industry you come from – everyone knows the (healthy?) rivalry that exists between journalists and press officer's. Many a time I have called a large global corporation myself and not had any sort of reply from their press department or furthermore, been promised a call back that I had never received because they just can't be bothered with regional press. But then, you come to expect that in this line of work. Regional journalists and regional PROs depend on each other just as national journalists and global PROs co-exist together. Swap one with the other though and more than often the 'little' people just repeatedly get ignored. I'm not knocking Chelsea for her persistence – for that she gets top marks and has certainly proved that she possesses one of the most important skills to become a successful journalist but the severity of her issue is questionable. Did she really have to go directly to the Apple press office? Could her local store not have helped her or perhaps the college's own IT department? There are many people you can approach before you need to go straight to the top in business!

Of course, I'm not defending Apple's press office. What is the point of having a press office if they are not happy to liaise with the media? OK, so she is a student, not a qualified media agent but why should this prevent her from getting the information she needs? One day, she could well be a journalist and in a few years, could even be the person that Apple rely on to publicise the launch of their latest newfangled product. The fact is, the press office of any corporation exists to provide comment and information for the press, whether it be national reporters, regional press or trainee journalists and Apple's own press office is doing the brand a huge disservice by not responding to Chelsea's calls.

I've attacked everyone so surely now it must be the turn of Steve Jobs to get a bit of stick? I'm no fan of his or indeed Apple's – I was strictly a Blackberry user until it crashed and burned on me and even now am reluctant to turn to the iPhone - but here, Steve is not personally at fault. If I was the CEO of one of the biggest brands in the world, I would probably do the very same – ask an irritating, nagging wannabe journalist to just go away and leave me alone. At the same time though, he must accept some responsibility for his lacklustre press office. They are not helping his brand by ignoring upcoming journalists and only further the pessimistic opinion that Apple's PR only get in touch when they have something new to promote – a                                                       theory I have myself experienced in the past. 

Whether it actually was Steve Jobs replying to Chelsea's emails or not will always be debatable but whoever it was must have come from within the Apple family and are therefore hitting their own career-self destruct button. I doubt that Chelsea ever got the comment she was after from Apple's press office but must understand that hassling the CEO of a global corporation is not always the best way to get what you want.

To read more on this story or to see the email exchange between Chelsea and Steve Jobs, read the story on the Guardian website